Russia Localization Report

53 pages
PDF format

Price: $29.00

Download Table of Contents

Russian Web localization the right way

Russia is the second-largest economy in Europe, the eighth most populous country in the world, and it is the destination of an increasing number of multinational companies.

But succeeding in Russia isn’t easy. The Russian language poses unique branding and Web localization challenges and Internet penetration is still largely an urban phenomenon.

Succeeding in Russia requires an effective localization strategy. That's where this report fits in.

This report is designed to give marketing and Internet executives a quick understanding of the Russian culture and consumer.

The report blends Web and marketing localization tips with real-world insights based on our interviews with Russian translators and cultural experts. It also includes a number of in-country translation resources to help you get started on your journey into this emerging market.

Questions this report will answer include:

What American and European companies already offer Russian-language Web sites?
What are the most popular Web sites in Russia?
How to localize a Web page using Cyrillic characters.
What to know before transliterating your company's brand names.
What are some of the major Russian brands?
What are tips for localizing a Web site for Russia?
Where can I find a translator or translation agency in Russia?
How much does translation cost?
What are the major cities?
What are positive colors in Russia?
What numbers are considered lucky (and unlucky) in Russia?
What are the common customs and superstitions in Russia?

Country

Bullish on Russia
Russia at a glance
Cities
Currency

Language
The Russian language
Russian brands
Transliterating your brand name

Culture

Doing business
Colors
Gestures
Personalities
Customs, quirks, and superstitions
Holidays

Russia and the Web
Most popular Russian Web sites
Google vs. Yandex

Web Localization
Who’s localizing Web sites for Russia?
Web browsing in Russian
Web page localization in Russian
Registering .ru

Translation
Translation costs
Translation vendors
Top 10 localization tips

Return to Top