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SearchCIO.com January 2007 Multilingual Web Sites Now Competitive Requisite"The view that it's OK to get by in English has changed, even between business-to-business companies. Companies are starting to use translation as a competitive edge," said John Yunker, co-founder of Byte Level Research LLC in San Diego and author of Beyond Borders: Web Globalization Strategies. |
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Business Week Magazine September 2006 Murdoch's Mission to ChinaChina "is a very cut-throat environment," says John Yunker, president of globalization consultancy Byte Level Research. "It's a tough market to crack. You can't assume you'll be successful in China." |
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Internet Retailer September 1, 2005 The (insert foreign nationality here) are coming"U.S. retailers have for many years had the luxury of addressing a very large market that mostly speaks the same language, while European retailers have been doing business in multiple languages on the Internet, including English," Yunker says. "They are well prepared to localize their web sites for the U.S. market."
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Time Magazine August 22, 2005 Why eBay Must Win In ChinaAccording to John Yunker, president of Byte Level Research, "by 2006, and perhaps even by the last quarter of this year, non-U.S. revenue will surpass U.S. revenue."
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Boston Business Journal July 2005 On the Lionbridge/Bowne Deal"This has been a very fragmented market, and Lionbridge-Bowne was significant in that you have someone approaching the size where (people) start paying attention," says globalization expert John Yunker, president of California-based Byte Level Research, who predicted the merger. "It was a good move for Lionbridge because they have been building production facilities in India -- they have two up now -- and this deal allows them to scale those out."
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CMO Magazine May 2005
Lost in TranslationCompanies that race to launch international websites without considering local needs run the risk of some serious brand dilution.
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Internet Retailer April 2005
Casting a Global Net
"There`s both the opportunity to expand into new markets and the risk; if you wait too long, someone will come in and get a share of your own market before you get a share of theirs," says John Yunker, president of Byte Level Research.
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Wired Magazine March 31, 2005
We're a Hit in Manila! Now What?
However, all one has to do is look at a few internet bellwethers to see where things are headed, said John Yunker, president of Byte Level Research, a firm that analyzes web globalization.
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Associated Press
Philly Considers Wireless Internet for All
John Yunker, an analyst with Byte Level Research, said those companies could face a serious challenge if cheap, or free, Wi-Fi proliferates.
"When you see initiatives like Philadelphia's, you are conditioning people to expect free or very low cost Internet service. And that is going to be a problem for providers who have built a business model around charging a fee," he said. While business users might be willing to pay extra for reliability or national coverage, a free service might prove more than adequate for more recreational Web use, Yunker said.
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The New York Times
Wi-Fi Service Expands Its Reach
"There are so many layers to how airports work, every airport operates differently,'' said John Yunker, a wireless-technology communications consultant from Escondido, Calif. "The more audiences the airport wants to serve with the network, the more complicated it is to deploy. We're still in the early stages of Wi-Fi deployment."
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Wired News
WI-FI: If Not Free, Then How?
"Wi-Fi wants to be free," said John Yunker, an analyst at Byte Level Research who follows wireless technology. He believes high-speed wireless access will evolve over the next several years into a freebie service, much like cable television or air-conditioning in hotel rooms, that customers come to expect at cafes, airports and conference centers.
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