For Immediate Release
Brazil Localization Report provides expert insights into one of the world's largest emerging markets
Byte Level Research helps companies tackle Web globalization, one country at a time
(San Diego, CA — April 3, 2007) Brazil is the largest economy in Latin America, the fifth most populous country in the world, and it is the destination of an increasing number of multinational companies -- from Dell to Starbucks to Wal-Mart.Enter the Brazil Localization Report.
"This report answers many of the questions marketing and Web executives must answer before entering Brazil," said author John Yunker. "From country domain names to positive and negative colors, we examine the many elements a company must consider to be successful."
The report blends Web and marketing localization tips with real-world insights based on our interviews with Brazilian translators and cultural experts. It also includes a number of in-country translation resources to help executives get started on their journeys into this emerging market.
Questions this report will answer include:
- Who are the major ecommerce players in Brazil?
- What are the most popular Web sites in Brazil?
- What are the major Brazilian brands?
- What you need to know for localizing a Web site for Brazil?
How much does translation cost? - What gestures are offensive?
- What are the major cities?
- What numbers are considered lucky (and unlucky) in Brazil?
- What are common myths about Brazilians?
The Brazil Localization Report is 43 pages and published in PDF format. It is available for $125 for an enterprise license.
About Byte Level Research
Byte Level Research is the world's leading authority on Web globalization, serving companies such as FedEx, Dow Corning, John Deere, Google, and Deloitte. John Yunker, president and chief analyst of Byte Level Research, is editor of Global by Design a publication devoted to Web globalization best practices.
