For Immediate Release
New Book Aims to Save Web Users from "Pull-down Hell"
The Art of the Global Gateway provides real-world strategies for user-friendly navigation.
(San Diego, CA — April 18, 2006) Most Web surfers have encountered the "select country" pull-down menu. It lurks at the entrance of many global Web sites and on many online shopping carts. And, for users, who must scroll down to the very end of the list -- for example, those in the UK, US, or Venezuela -- the experience has often been referred to as "pull-down hell."Enter The Art of the Global Gateway, a book published by Byte Level Books that helps companies build more user-friendly global Web sites.
"This is the first book to explain the many tools and techniques a company can employ to improve the user experience for everyone -- no matter where they live or what language they speak," said author John Yunker. "Because you can't control how people around the world arrive at your Web site, you need to do all you can to ensure that, once they’ve arrived, they find where they need to go."
As companies continue to expand globally via the Web, the global gateway will become an increasingly important part of their Web site. Companies that have excelled in global navigation include Dell, IKEA, Philips, and Google. This book explains why with plenty of real-world examples.
The Art of the Global Gateway provides a four-step road map that executives, marketers, and Web designers can use to improve global navigation. Some of the questions this book answers includes:
- How do companies like IKEA, Volvo, and Philips excel at global navigation?
- What is geolocation and how do companies like Google use it?
- Why pull-down menus often don't work -- and what to use instead?
- Should my company register the new .eu regional domain?
- Why do global companies run into problems using flags to target Asia (Hint: China and Taiwan)
The Art of the Global Gateway is 105 pages and published in PDF format. It is available for $45 for a single-user license and $95 for an enterprise license. Members of the media may request a free copy of The Art of the Global Gateway. Please contact us for more information.
About Byte Level Research
Byte Level Research, founded in 2000, is the world’s leading authority on Web and content globalization. Serving many of the world’'s leading multinationals and their vendors, Byte Level has pioneered a number of Web globalization best practices. John Yunker, president and chief analyst of Byte Level Research, authored the first book devoted to Web Globalization: Beyond Borders: Web Globalization Strategies.
