Byte Level Research: Website Globalization Research and Consulting
For Immediate Release

Byte Level Research Announces Best Global Web Sites of 2008


2008 Web Globalization Report Card identifies best practices, emerging trends, and the hottest languages on the Internet


(San Diego, CA — March 12, 2008)     Now in its fifth edition, The 2008 Web Globalization Report Card has played an important role in highlighting the very best multilingual Web sites as well as helping other Web sites get better.

This year, the report rated the Web sites of 225 companies across 21 industry categories, analyzing elements such as languages, global navigation, global consistency, and localization.

The top 20 global Web sites are as follows:
top 20 global web sites of 2008

"Google has emerged on top again," said John Yunker, chief analyst of Byte Level Research and author of the report. "Although Google still has room to improve in global navigation, its many Web applications offer an impressive level of global support. For example, Gmail by itself supports more languages than most Fortune 500 Web sites."

New entrants to the top 20 list including NIVEA, Panasonic, and Web 2.0 start-ups Netvibes and XING. This year, the report added a new social networking category, which includes sites like MySpace, Facebook, and XING.

Report Identifies Hottest Languages and Newest Trends

The 2008 Web Globalization Report Card plays a valuable role in helping companies look outside their industries to emerging and established best practices in the field. Here are three of the many findings included within the 185-page report:
    Chinese found on 8 out of 10 Web sites
    In 2005, Chinese could be found on 50% of all sites studied. This year, Chinese is now one of the core languages that companies select when going global.

    Average number of languages reaches 20, up again
    In 2006, the average number of languages supported was 15. This year, the new baseline for companies going global is 20 languages. Due to emerging markets and the expanding European Union, companies are now focusing on languages such as Slovenian, Russian, Turkish, and Vietnamese.

    Blogs going multilingual
    From Dell to Cisco, the report identifies companies that have launched local-languages blogs in Chinese, Spanish, Dutch, and Norwegian.

Scoring Methodology

The Report Card analyzed each Web site according to the following four criteria:
  • Global Navigation: How quickly can visitors find local content?
  • Global Consistency: Does the Web site use a global template across all locales?
  • Localization: How relevant is the Web site to the Web user's culture and country?
  • Languages: How many languages does the Web site support?

About The Web Globalization Report Card

Now in its fifth edition, The 2008 Web Globalization Report Card is the authoritative guide to the state of Web globalization.

The 2008 Web Globalization Report Card is 185 pages and published in PDF format. It is available for $1,850 for an enterprise license.

About Byte Level Research

Founded in 2000, Byte Level Research pioneered Web globalization research and consulting. John Yunker, president and chief analyst of Byte Level Research, is editor of Global by Design, a blog devoted to Website globalization best practices.




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