More than a decade of website globalization research, available for your corporate library.
Based on customer requests, we are now making our full library of Web Globalization Report Cards available for corporate libraries. In addition, report author John Yunker will provide ongoing consulting services to help your companies make best use of the data and best practices. Every library package is customized to the client and may include a mix of years and consulting time. Please contact us for more information.
The Report Card helps companies answer such questions as:
Every library is customized to the client's needs and budget. For more information, please email us or call us at +1 (760) 300-3620.
Report author John Yunker reviews every website — and has done so for all 12 editions of the report. No work is outsourced. This historical understanding of each website (combined with one-on-one interviews with many of the executives who manage these global websites) provides valuable and actionable findings and recommendations.
We survey a wide swath of global companies across all major industries to provide a well-rounded overview of the state of web globalization. Within each industry, we include the leading companies with a focus on brand leadership. We include more than 30% of the Fortune 100 companies and 80% of the 2015 Interbrand 100 Best Global Brands.
Web globalization best practices may emerge in any industry. By keeping a broad focus on all major industries, we are able to point executives to those companies and industries that are doing the best job of presenting themselves to the world. Every company included does have peers by which it can be evaluated. In the end, our goal is to provide a truly global perspective on which companies and industries are the most active and successful in web globalization. Only through casting a wide net do we achieve this goal.
Many of the companies benchmarked within this report have purchased the report for multiple years. Purchasers include Cisco Systems, Deloitte, Panasonic, FedEx, Philips, The World Bank, and Yahoo! There are companies not included in this report that also use it regularly, such as global consulting and IT firms and various government agencies.
Absolutely not. We have never and will never accept money in return for inclusion within the report. Some of our consulting clients over the years have been included in one or more reports and we have used our methodology to help drive positive change within these organizations. That said, we take pride in creating a report that is self-funded and completely independent in focus, content, and findings.
The Report Card analyzes each website according to the following four criteria:
John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with many of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.
The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.