The 2008 Web Globalization Report Card

225 global Web sites -- from Adobe to GE to Yahoo! -- the leaders, the laggards, the latest trends, and the best practices

Take the guesswork out of web globalization

Web globalization often leaves people with more questions than answers, such as:

  • What are the best global web sites?
  • What are the most popular languages?
  • How do we best direct web users to translated content?
  • What companies offer local-language blogs and podcasts?

This report, published annually since 2002, answers these questions and many more. You’ll learn exactly which companies are improving at web globalization — and why. Through detailed website profiles, loaded with screen shots, you'll learn which practices to emulate and which to ignore. An entire section is devoted to the top 20 best practices and top 10 emerging trends in web globalization.

We have added a number of new web sites to this year's report, such as Myspace, Ryanair, Breville, and Heineken. In addition, we provide more information on what some of the leading global web companies have been up to over the past year -- and where they're headed. In all, this report rates the web sites of 225 companies across 21 industry segments

We conduct a hands-on analysis of the world's leading websites, analyzing how web designs are shared across countries and mobile platforms, noting languages used on every website, studying local content, social media, and navigation. This information, along with nearly a decade of historical data, will help you benchmark your company against competitive and “best of breed” sites such as Google, Facebook, Amazon, and Hotels.com. A combination of quantitative data and practical, hands-on advice make this report an invaluable resource for any company doing business across borders.

The 2015 Report Card is now available

Purchase Details

The 2008 Web Globalization Report Card

Contact us if you would like to purchase this report or the entire Web Globalization Report Card library.

Companies that have purchased the Report Card over the years include: 3M, Abbott Labs, AOL, Cargill, Cummins, Deloitte, Euro RSCG, Monster, LexisNexis, Lionbridge, Philips, Seagate, Sun, Symantec, Toshiba, The World Bank, Yahoo!, and many more.

Table of Contents

Part I: The 225 Web Sites and How They Were Scored


Part II: The Best Global Web Sites


Part III: Key Findings and Trends


Part IV: Industry Profiles and Company Insights

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Websites Included

Airlines

Air France
American Airlines
British Airways
Continental
Emirates
KLM
Northwest Airlines
Ryanair
United Airlines

Automotive

Audi
BMW
Cadillac
Honda
Hyundai
Jaguar
Lexus
Mercedes
Mini
Nissan
Saab
Smart
Toyota
Volkswagen
Volvo

Consumer Technology

Adobe
Apple
Blackberry (RIM)
Bose
Canon
Creative
Dell
HP
Kodak
Lenovo
LG
McAfee
Microsoft
Motorola
Nikon
Nokia
Palm
Panasonic
Philips
Samsung
Sony
Symantec
Toshiba
Wacom
Yamaha

Consumer Goods

3M
Amway
Avon
Black & Decker
Budweiser
Coca-Cola
Colgate
evian
Haier
Heineken
Iams
KitchenAid
Maytag
Nestlé
Procter & Gamble
Purina
Unilever
Whirlpool

Delivery

DHL
FedEx
TNT
UPS

Fashion/Apparel

Cartier
Chanel
Crocs
Estée Lauder
Lancôme
Levi's
Loréal
Louis Vuitton
NIVEA
Polo
Tommy Hilfiger

Financial Services

American Express
Chubb
Citibank
CSFB
E*TRADE
Fidelity
Goldman Sachs
HSBC
ING
Morgan Stanley
Prudential
Western Union

Hotels/Resorts

Accor Hotels
Best Western
Carnival Cruise Lines
Four Seasons
Hilton
Hyatt
InterContinental Hotels
Marriott
Radisson
Sol Melia
Starwood Hotels

Industrial/Diversified

Alcoa
Briggs & Stratton
Cargill
Caterpillar
Cemex
Dow Corning
GE
Honeywell
John Deere
Sherwin-Williams
Siemens
Steelcase

Media/Entertainment

BBC
CNN
Disney
ESPN
Harry Potter
LexisNexis
Warner Brothers

Business Technology

3Com
Autodesk
Avaya
BMC Software
Business Objects
Cisco Systems
EMC
Huawei
IBM
NEC
Novell
Oracle
SAP
SAS
Seagate
Software AG
Sun
Xerox

Medical/Pharma

Bayer
Boston Scientific
Eli Lilly
Genzyme
Medtronic
Merck
Monsanto
Novartis
Pfizer
Sanofi-Aventis
Siemens Medical
Wyeth

Non-profit/Govt.

European Union
United Nations
Voice of America
World Bank

Professional Services

Bearing Point
Capgemini
Deloitte Touche Tohmatsu
Ernst & Young
Jones Day
KPMG
McKinsey & Co
PricewaterhouseCoopers

Rental Car

Dollar Rent A Car
Hertz
Thrifty

Retail & Food

Build-a-Bear
Godiva
IKEA
J. Crew
McDonald's
Starbucks
Subway
Tiffany
Wal-Mart

Semiconductors

AMD
Analog Devices
Broadcom
Fairchild Semiconductor
Freescale
Intel
National
NVIDIA
NXP Semiconductors
Renesas
ST Microelectronics
Texas Instruments

Sporting Goods

Adidas
Columbia
New Balance
Nike
Patagonia
Reebok

Video Games

Nintendo Wii
Playstation
Xbox

Web Services

Amazon
AOL
Ask
Ebay
eFax
Expedia
Flickr
Google
Hotels.com
Monster
MSN
Netvibes
Pageflakes
PayPal
Salesforce.com
Skype
Snapfish
WebEx
Wikipedia
Yahoo!

Social Networking

Facebook
Last.fm
MySpace
Orkut
XING

About the Author

John Yunker

John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.

The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.

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Founded in 2000, Byte Level Research was the first agency devoted to website globalization best practices.

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