Analysis of 225 global Web sites -- from Adobe to GE to Yahoo! -- the leaders, the laggards, the latest trends, and the best practices.
Byte Level Research Announces the Best Global Web Sites of 2008
Take the guesswork out of web globalizationWeb globalization often leaves people with more questions than answers, such as:
- What are the best global web sites?
- What are the most popular languages?
- How do we best direct web users to translated content?
- What companies offer local-language blogs and podcasts?
More web sites; more in-depth profilesWe have added a number of new web sites to this year's report, such as Myspace, Ryanair, Breville, and Heineken. In addition, we provide more information on what some of the leading global web companies have been up to over the past year -- and where they're headed. In all, this report rates the web sites of 225 companies across 21 industry segments.
We devoted more than 400 hours studying the world's leading web sites, noting languages used on every web site. This information, along with a wealth of historical data, helps companies benchmark themselves against competitive and “best of breed” sites such as Google, Cisco Systems, and IKEA. A combination of quantitative data and practical, hands-on advice makes this an invaluable resource for any company doing business across borders.
Who this report is for
- Marketing Executives
This report is used by executives at companies large and small to improve their web sites relative to the competition. Furthermore, the report serves as a valuable tool to raise awareness of the importance to web globalization.
- Globalization Consultants
This report provides valuable, time-saving benchmark data for 225 companies. The intelligence included in this report is based on more than six years spent studying the evolution of web globalization.
- Translation and Localization Companies
This report is used by translation companies to target prospective clients and improve their web globalization services.
Table of Contents
- Executive Summary
- Top Findings, Trends, and Recommendations
Part I: The 225 Web Sites and How They Were Scored
- The 225 Web Sites
- Industry Breakdown
- Scoring Methodology
- Global Consistency
- Global Navigation
- Global Reach (Languages)
- Methodology FAQ
- What Do the Scores Mean?
Part II: The Best Global Web Sites
- The Top 20 Global Web Sites
- What the Best Sites Have in Common
- All 225 Web Site Scores
Part III: Key Findings and Trends
- Languages: How Many?
- Languages: Whats Hot?
- Global Navigation: The Top 20
- Splash Global Gateway Usage
- Flags, Globes, and Other Visuals
- Language Negotiation Gains Momentum
- Geolocation Has Emerged
- Global Consistency: The Top 28
- Localization: The Top 20
- Most Improved Web Sites
- Best Web Sites Under 10 Languages
- The Laggards
Part IV: Industry Profiles and Company Insights
- Industry Leaders
- Business Technology
- Consumer Goods
- Consumer Technology
- Financial Services
- Professional Services
- Retail & Food
- Rental Cars
- Social Networking
- Sporting Goods
- Video Games
- Web Services
- Globalization Terminology
225 Web Sites Studied
The report rates the Web sites of the 225 companies listed below
Black & Decker
Procter & Gamble
Financial ServicesAmerican Express
Carnival Cruise Lines
Briggs & Stratton
Voice of America
Professional ServicesBearing Point
Deloitte Touche Tohmatsu
Ernst & Young
McKinsey & Co
Rental CarDollar Rent A Car
Retail & FoodBuild-a-Bear
Video GamesNintendo Wii
About the Author
Byte Level founder John Yunker authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. Widely acclaimed, the book is now used in a number of university and corporate training programs. John is also editor of the popular web globalization blog: Global by Design.
John consults with many of the world's largest multinational corporations, providing web globalization training and benchmark services. Over the years, John has spoken at industry events such as:
- IA (Information Architecture) Summit
- Internet Retailer
- Association for Language Companies
- Society for Technical Communication
This is the fifth edition of The Web Globalization Report Card that he has authored.
The Web Globalization Report Card is a copyright of Byte Level Research LLC