Global Benchmark: Consumer Technology Websites

A global analysis of consumer technology websites
An in-depth, industry-specific analysis of web globalization best practices and trends

Learn from the best consumer technology websites

This report provides a uniquely global website analysis of consumer technology companies. We selected 18 companies that offer a range of technology and services. Our goal was not to include as many companies as possible but to focus on a diverse range of companies and some of the world’s leading brands.

Websites profiled:

  • Acer
  • Adobe
  • Apple
  • Canon
  • Dell
  • HP
  • HTC
  • Lenovo
  • LG
  • McAfee
  • Microsoft
  • Nikon
  • Nokia
  • Panasonic
  • Samsung
  • Sony
  • Symantec
  • Toshiba

We noted the languages these companies support, and we visited German, French, Japanese, Chinese, and Russian websites (to name a few). We looked for instances of companies supporting and promoting social networks such as Twitter and Facebook in different languages. We studied how these websites direct users to localized websites. And we visited the websites through mobile devices to note whether and how these companies have embraced mobile. We even downloaded a number of mobile apps for both the iPad and iPhone.

This industry report is based on analysis conducted for the 2013 Web Globalization Report Card, in which we analyzed 150 global websites across 15 industry categories.


Table of Contents

  • Benchmarking Consumer Technology Websites
  • The Top 25 Global Websites
  • Web Globalization Best Practices
  • Web Globalization and Mobile
  • Industry Overview
  • Language Analysis

  • Part I: Industry Rankings and Profiles
  • Website Rankings
    • Acer
    • Adobe
    • Apple
    • Canon
    • Dell
    • HP
    • HTC
    • Lenovo
    • LG
    • McAfee
    • Microsoft
    • Nikon
    • Nokia
    • Panasonic
    • Samsung
    • Sony
    • Symantec
    • Toshiba

  • Part II: How the Websites Were Scored
  • Methodology
    • Global Reach (Languages)
    • Global Navigation
    • Global/Mobile Architecture
    • Localization & Social
    • Methodology FAQ
    • What Do the Scores Mean?
  • Globalization Terminology

Purchase Details

Price: $150
Pages: 100
Exhibits & Visuals: 45
Published: February 2013
Format: PDF
License: Enterprise

Available for immediate download



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About the Author

John Yunker

John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.

The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.

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Founded in 2000, Byte Level Research was the first agency devoted to website globalization best practices.

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