A global benchmark of enterprise technology websites
In-depth, industry-specific analysis of web globalization best practices and trends
This report provides a uniquely global website analysis of highly diversified multinational companies. We selected 12 companies that sell a wide range of consumer and business products and services—from GE and Honeywell to 3M and Disney. Our goal was not to include as many companies as possible but to focus on a diverse range of companies and some of the world’s leading brands.
Many Brands, Many Geographies
By their very nature, diversified companies are highly complex and decentralized; they manage different brand portfolios in different countries and regions. And they may also market to both businesses and consumers across these geographies. What makes this category worth studying from a global perspective is to understand how companies manage such complexity through their global websites. A few companies, particularly 3M and Philips, have demonstrated how to minimize complexity and, in turn, improve efficiency.
This industry report is based on analysis conducted for the 2013 Web Globalization Report Card, in which we analyzed 150 global websites across 15 industry categories. v
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John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.
The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.