Global Benchmark: Web Services & eCommerce Websites

An in-depth, industry-specific analysis of web globalization best practices and trends


A global analysis of web services and eCommerce websites

If you want to see the most global and innovative websites on the Internet today, look no further than web services and ecommerce.

Websites profiled:

  • Amazon
  • eBay
  • Facebook
  • Google
  • Netflix
  • PayPal
  • Twitter
  • Yahoo!
  • Yelp

These are some of the world’s most-visited websites and as such, they have set standards for linguistic support, customer support, and usability—standards by which web users may eventually judge your website.

This industry report is based on analysis conducted for the 2013 Web Globalization Report Card, in which we analyzed 150 global websites across 15 industry categories.

Table of Contents

  • Learning from the Leaders in Web Globalization
  • The Top 25 Global Websites
  • Industry Overview
  • Language Analysis

  • Part I: Industry Rankings and Profiles
  • Website Rankings
    • Amazon
    • eBay
    • Facebook
    • Google
    • Netflix
    • PayPal
    • Twitter
    • Yahoo!
    • Yelp

  • Part II: How the Websites Were Scored
  • Methodology
    • Global Reach (Languages)
    • Global Navigation
    • Global/Mobile Architecture
    • Localization & Social
    • Methodology FAQ
    • What Do the Scores Mean?
  • Globalization Terminology

Purchase Details

Price: $150
Pages: 68
Exhibits & Visuals: 45
Published: February 2013
Format: PDF
License: Enterprise

Available for immediate download



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About the Author

John Yunker

John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.

The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.

Think Outside the Country

Founded in 2000, Byte Level Research was the first agency devoted to website and content globalization best practices. Over the years we have helped hundreds of companies improve their global content, websites and software through our reports, consulting, speaking and training sessions.



"Think Outside the Country" is a registered trademark of Byte Level Research.

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