From Apple to Samsung, BMW to VW, Amazon to Zara — The 2015 Web Globalization Report Card provides a wealth of hands-on best practices and emerging trends.
Web globalization often leaves people with more questions than answers, such as:
This report, now in its 11th edition, answers these questions and many more. You’ll learn exactly which companies are improving at web globalization — and why. Through website profiles, loaded with screen shots, you'll learn which practices to emulate and which to ignore. More than a dozen industries are profiled, with key globalization developments and best practices highlighted with screen shots.
Founded in 2000, Byte Level Research was the first firm dedicated exclusively to the art and science of web globalization. We have consulted with hundreds of multinationals and have learned what works and what doesn't work and, just as important, where their websites are headed. This expertise is carried over into the methodology of the Report Card, the first report dedicated to best practices in web globalization.
We conduct a hands-on analysis of the world's leading websites, analyzing how web designs are shared across countries and mobile platforms, noting languages used on every website, studying local content, social media, and navigation. This information, along with nearly a decade of historical data, will help you benchmark your company against competitive and “best of breed” sites such as Google, Facebook, Amazon, and Hotels.com. A combination of quantitative data and practical, hands-on advice make this report an invaluable resource for any company doing business across borders.
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Google emerges on top, yet again. But the fact is the company continues to invest in expanding its global reach. While other web services companies are only just beginning to truly support languages like Romanian and Thai, Google has moved on to languages like Cherokee, Swahili, and Zulu.
Emirates is the first airline to break into this list. The website added support for two more languages over the past year and has left most American-based airlines far behind.
Amazon breaks into the top 25 thanks in part to adding one new market and improved support for mobile. Also new to the list is Khan Academy, which supports an impressive 30 languages so far.
As a group, the top 25 websites support an average of 50 languages; if we removed Wikipedia (which supports an exceptionally large number of languages), the average would still be an impressive 45 languages.
Report author John Yunker reviews every website — and has done so for all 11 editions of the report. No work is outsourced. This historical understanding of each website (combined with one-on-one interviews with many of the executives who manage these global websites) provides valuable and actionable findings and recommendations.
We survey a wide swath of global companies across all major industries to provide a well-rounded overview of the state of web globalization. Within each industry, we include the leading companies with a focus on brand leadership. We include more than 30% of the Fortune 100 companies and 70% of the 2014 Interbrand 100 Best Global Brands.
Web globalization best practices may emerge in any industry. By keeping a broad focus on all major industries, we are able to point executives to those companies and industries that are doing the best job of presenting themselves to the world. Every company included does have peers by which it can be evaluated. In the end, our goal is to provide a truly global perspective on which companies and industries are the most active and successful in web globalization. Only through casting a wide net do we achieve this goal.
Many of the companies benchmarked within this report have purchased the report for multiple years. Purchasers include Cisco Systems, Deloitte, Panasonic, FedEx, Philips, The World Bank, and Yahoo! There are companies not included in this report that also use it regularly, such as global consulting and IT firms and various government agencies.
Absolutely not. We have never and will never accept money in return for inclusion within the report. Some of our consulting clients over the years have been included in one or more reports and we have used our methodology to help drive positive change within these organizations. That said, we take pride in creating a report that is self-funded and completely independent in focus, content, and findings.
The Report Card analyzes each website according to the following four criteria:
For an additional fee, you may schedule a 90-minute conference call with author John Yunker. He will share key findings from the report and, if your company is included in the report, will share in-depth recommendations. If your company is not included in the report, he will review your website during the call, pointing out best practices and room for improvement. Every phone call is customized to the client's needs and may cover topics such as:
Some clients elect to combine the presentation with onsite training and cross-team meetings. John Yunker has presented to dozens of companies on three continents. Please contact us for more information.
John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.
The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.