The 2007 Web Globalization Report Card

Analysis of 200 global websites—from Amazon to Yahoo!—the leaders, the laggards, the latest trends, and best practices

Questions This Report Will Answer...

We devoted more than 350 hours studying the world's leading Web sites, noting languages used on every Web site. This information, along with a wealth of historical data, will help you answer questions such as:

  • What are the most popular languages on the Internet today?
  • What are the emerging languages of global corporate Web sites?
  • What industries do the best job of Web globalization?
  • Is 20 languages above average or below average for a global Web site?
  • What is the most-improved global Web site?
  • How many languages do I need to support to communicate with 80% of the world's Internet users?
  • What role do visuals play in improving global navigation?
  • And what companies are using flags versus maps on their Web sites?
  • What Web sites provide the best global navigation?
  • What Web sites are more globally consistent?

From Apple to GE to Toyota, this valuable report identifies those companies that have developed Web sites that successfully balance global reach with local usability. In all, this report rates the Web sites of 200 companies across 18 industry segments.

More important, this report illustrates the best practices that these top Web sites share so that you can ensure that your company’s Web site will avoid the expensive and time-consuming mistakes made by those that went before.

We conduct a hands-on analysis of the world's leading websites, analyzing how web designs are shared across countries and mobile platforms, noting languages used on every website, studying local content, social media, and navigation. This information, along with nearly a decade of historical data, will help you benchmark your company against competitive and “best of breed” sites such as Google, Facebook, Amazon, and Hotels.com. A combination of quantitative data and practical, hands-on advice make this report an invaluable resource for any company doing business across borders.

The 2016 Report Card is now available

Purchase Details

The 2007 Web Globalization Report Card

Contact us if you would like to purchase this report or the entire Web Globalization Report Card library.

Companies that have purchased the Report Card over the years include: 3M, Abbott Labs, AOL, Cargill, Cummins, Deloitte, Euro RSCG, Monster, LexisNexis, Lionbridge, Philips, Seagate, Sun, Symantec, Toshiba, The World Bank, Yahoo!, and many more.

Table of Contents

Part I: The 200 Web Sites and How They Were Scored


Part II: The Best Global Web Sites


Part III: Key Findings and Trends

Return to Top

Websites Included

Airlines

Emirates
Northwest Airlines
British Airways
American Airlines
United Airlines
KLM
Continental
Air France

Automotive

Volvo
Nissan
Mercedes
Audi
BMW
Jaguar
Lexus
Mini
Saab
Hyundai
Honda
Toyota
Smart
Volkswagen
Cadillac

Consumer Technology

Samsung
Kodak
Philips
Toshiba
Palm
Panasonic
Canon
Creative
Sony
Nikon
Bose
Blackberry (RIM)
HP
Dell
LG
Lenovo
Nokia
Apple
Adobe
Microsoft
Motorola
McAfee
Symantec

Consumer Goods

Procter & Gamble
3M
Black & Decker
Iams
Colgate
Purina
Coca-Cola
Nestle
Whirlpool
Amway
KitchenAid
Avon
evian
Maytag
Budweiser
Haier

Delivery

DHL
TNT
FedEx
UPS

Fashion/Apparel

Lancôme
Estée Lauder
Loréal
Polo
Chanel
Tommy Hilfiger
Cartier
Levi's
Louis Vuitton

Financial Services

American Express
Citibank
ING
HSBC
E*TRADE
CSFB
Chubb
Morgan Stanley
Western Union
Prudential
Fidelity
Goldman Sachs

Hotels/Resorts

Marriott
Starwood Hotels
InterContinental Hotels
Carnival Cruise Lines
Radisson
Accor Hotels
Best Western
Hilton
Sol Melia
Four Seasons

Internet Services

Google
AOL
Wikipedia
Yahoo!
PayPal
Amazon
MSN
Ebay
Salesforce.com
Expedia
Hotels.com
Skype
WebEx
Monster

Business Technology

Cisco Systems
IBM
Xerox
BMC Software
EMC
Siemens
SAS
Novell
Seagate
Autodesk
Business Objects
Software AG
Sun
Avaya
Huawei
NEC
Oracle
3Com

Industrial/Diversified

Caterpillar
John Deere
Dow Corning
Cargill
Briggs & Stratton
Honeywell
Steelcase
Sherwin-Williams
Alcoa
GE

Media/Entertainment

BBC
LexisNexis
Warner Brothers
CNN
Harry Potter
Disney
ESPN

Medical/Pharma

Merck
Eli Lilly
Bayer
Boston Scientific
Guidant
Pfizer
Wyeth
Medtronic
Aventis
Genzyme
Novartis
Monsanto

Non-profit/Govt.

European Union
United Nations
World Bank

Professional Services

Deloitte Touche Tohmatsu
PricewaterhouseCoopers
KPMG
Ernst & Young
Jones, Day, Reavis & Pogue
Capgemini
Bearing Pointv McKinsey & Co

Rental Cars

Dollar Rent A Car
Hertz
Thrifty

Retail

IKEA
Subway
Starbucks
Build a Bear
McDonald's
Wal-Mart
Tiffany
Godiva
Patagonia

Semiconductors

Renesas
AMD
Texas Instruments
National
Fairchild Semiconductor
Freescale
Intel
Analog Devices
Broadcom
ST Microelectronics

Sports/Sporting Goods

Adidas
New Balance
Columbia
Reebok
Nike

Video Games

Playstation
Nintendo Wii
Xbox

About the Author

John Yunker

John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.

The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.

Think Outside the Country

Founded in 2000, Byte Level Research was the first agency devoted to website and content globalization best practices. Over the years we have helped hundreds of companies improve their global content, websites and software through our reports, consulting, and training sessions.



"Think Outside the Country" is a registered trademark of Byte Level Research.

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Coming in April 2017