Analysis of 200 global websites—from Amazon to Yahoo!—the leaders, the laggards, the latest trends, and best practices
We devoted more than 350 hours studying the world's leading Web sites, noting languages used on every Web site. This information, along with a wealth of historical data, will help you answer questions such as:
From Apple to GE to Toyota, this valuable report identifies those companies that have developed Web sites that successfully balance global reach with local usability. In all, this report rates the Web sites of 200 companies across 18 industry segments.
More important, this report illustrates the best practices that these top Web sites share so that you can ensure that your companys Web site will avoid the expensive and time-consuming mistakes made by those that went before.
We conduct a hands-on analysis of the world's leading websites, analyzing how web designs are shared across countries and mobile platforms, noting languages used on every website, studying local content, social media, and navigation. This information, along with nearly a decade of historical data, will help you benchmark your company against competitive and “best of breed” sites such as Google, Facebook, Amazon, and Hotels.com. A combination of quantitative data and practical, hands-on advice make this report an invaluable resource for any company doing business across borders.
Contact us if you would like to purchase this report or the entire Web Globalization Report Card library.
Companies that have purchased the Report Card over the years include: 3M, Abbott Labs, AOL, Cargill, Cummins, Deloitte, Euro RSCG, Monster, LexisNexis, Lionbridge, Philips, Seagate, Sun, Symantec, Toshiba, The World Bank, Yahoo!, and many more.
Procter & Gamble
Black & Decker
Carnival Cruise Lines
Briggs & Stratton
Deloitte Touche Tohmatsu
Ernst & Young
Jones, Day, Reavis & Pogue
Bearing Pointv McKinsey & Co
Dollar Rent A Car
Build a Bear
John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.
The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.