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The Web Globalization Report Card 2007Analysis of 200 global Web sites -- from Amazon to Yahoo! -- the leaders, the laggards, the latest trends, and best practices. |
From Apple to GE to Toyota, this valuable report identifies those companies that have developed Web sites that successfully balance global reach with local usability. In all, this report rates the Web sites of 200 companies across 18 industry segments.
More important, this report illustrates the best practices that these top Web sites share so that you can ensure that your companys Web site will avoid the expensive and time-consuming mistakes made by those that went before.
Questions This Report Will Answer...
We devoted more than 350 hours studying the world's leading Web sites, noting languages used on every Web site. This information, along with a wealth of historical data, will help you answer questions such as:
- What are the most popular languages on the Internet today?
- What are the emerging languages of global corporate Web sites?
- What industries do the best job of Web globalization?
- Is 20 languages above average or below average for a global Web site?
- What is the most-improved global Web site?
- How many languages do I need to support to communicate with 80% of the world's Internet users?
- What role do visuals play in improving global navigation?
- And what companies are using flags versus maps on their Web sites?
- What Web sites provide the best global navigation?
- What Web sites are more globally consistent?
Who This Report Is For
- Marketing Executives
This report is used by executives at companies large and small to improve their Web sites relative to the competition and "best of breed" Web sites. Furthermore, the report serves as a valuable tool to raise awareness of the importance to Web globalization. - Globalization Consultants
This report provides valuable, time-saving benchmark data for 200 companies. The intelligence included in this report is based on more than five years spent studying the evolution of Web globalization. - Translation and Localization Companies
This report is used by translation companies to target prospective clients and do a better job of Web globalization for these clients.
Table of Contents
- Introduction
- Executive Summary
- Top Findings and Trends
- Top Recommendations
Part I: The 200 Web Sites and How They Were Scored
- The 200 Web Sites
- Industry Breakdown
- What Makes a Good Global Web Site Great?
- Scoring Methodology
- Methodology Changes from 2006
- Languages
- Global Navigation
- Global Consistency
- Localization
- Methodology FAQ
- What Do the Scores Mean?
Part II: The Best Global Web Sites
- The Top 20 Global Web Sites
- What the Best Sites Have in Common
- All 200 Web Site Scores
Part III: Key Findings and Trends
- Languages: Whats Hot?
- Languages: How Many?
- Languages: Where to Begin?
- Global Navigation: The Top 20
- Global Navigation Q&A
- Global Navigation Checklist
- Splash Global Gateway Usage
- Flags, Globes, and Other Visuals
- Country vs. Language Orientation
- Language Negotiation Gains Momentum
- Geolocation Also Emerging
- Self-inflicted Obstacles to Global Navigation
- Global Consistency: The Top 28
- Localization: The Top 20
Most Improved Web Sites
- Seagate: A New Look; A New Global Gateway
- Lenovo: Going Global Quickly
- Best Web Sites Under 10 Languages
- The Laggards
Part IV: Industry Profiles and Company Insights
- Industry Leaders
- Travel & Tourism
- Airlines
- Hotels/Resorts
- Rental Cars
- Technology
- Business Technology
- Consumer Technology
- Semiconductors
- Consumer Products
- Automotive
- Consumer Goods
- Delivery
- Internet Services
- Fashion/Apparel
- Media/Entertainment
- Retail
- Sports/Sporting Goods
- Video Games
- Financial Services
- Industrial/Diversified
- Medical/Pharmaceutical
- Non-profit/Government
- Professional Services
- Globalization Terminology
Web Sites Rated
The report rates the Web sites of the 200 companies listed below.
About the Author
Byte Level founder John Yunker authored the first book devoted to the emerging field of Web globalization, Beyond Borders: Web Globalization Strategies. Widely acclaimed, the book is now used in a number of university and corporate training programs. John is also editor of the only newsletter dedicated to Web globalization: Global by Design.
John consults with many of the worlds largest multinational corporations, providing Web globalization training and benchmark services. Over the years, John has spoken at industry events such as:
- IA (Information Architecture) Summit
- Internet Retailer
- Association for Language Companies
- Society for Technical Communication