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Most Twitter users live outside of the USLearn how companies are connecting with Twitter users around the world. |
60% of all Twitter users are international
Twitter is no longer just an American phenomenon. Over the past six months, international Twitter accounts have surged, now comprising 60% of all accounts. And international growth is far outpacing domestic growth.
What are companies doing to communicate with Twitter users around the world and in their native languages? That’s what this report will answer.
What you will learn from this report
By focusing purely on companies that maintain international Twitter feeds, this report is designed to save you hours of research. Specifically, this report is designed to answer the following questions:
- What markets should we target first?
- How should we name the Twitter accounts for each country?
- What companies are leading in supporting international Twitter feeds?
- How does Dell financially justify its significant investment in Twitter?
- What are some of the inherent international limitations of Twitter?
- What's the best way to manage Twitter feeds in heavily bilingual countries?
- How do Samsung and Dell drive followers to their local Twitter feeds?
Table of contents
- Executive Summary
- Why Twitter Has Taken Off Globally
- Global Twitter Usage
- The Globalization of Twitter.com
- Twitter’s International Limitations
- Companies Taking Twitter Global
- Country/Region Analysis
- Twitter Naming Trends
- International Naming Recommendations
- Twitter by the Numbers: Brazil, Germany, Japan
- Profiles in Twitter Globalization
- Best Buy
- Samsung
- Dell
- Nike
- Twitter Globalization Checklist
About the author
Since 2000, John Yunker has helped hundreds of companies improve their global web sites and software. He has authored a number of landmark reports, including The Web Globalization Report Card.
He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John is a fellow with the Society for New Communications Research and editor of the popular web globalization blog Global by Design.