Coming in March 2021

The 2021 Web Globalization Report Card

The authoritative web globalization benchmark

From Apple to Microsoft, Audi to Tesla, Amazon to Zara — The 2021 Web Globalization Report Card benchmarks 150 global websites, providing a wealth of hands-on best practices and emerging trends.

Relied on for years by the world's leading brands, this report will help you improve the linguistic reach and cultural effectiveness of your global website.

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Selected Byte Level Research clients

Delta Airlines
Thomson Reuters


Report Card author John Yunker in The Los Angeles Times: America's biggest brands are increasingly multilingual

Go Flag Free

10 Reasons to Remove Flags from Your Website

Over the past year, a number of global websites have removed the Taiwan flag from their websites in order to comply with Chinese rules. But there are many other reasons to remove flags from your website and mobile apps.

This report, based on more than a decade of research and consulting, documents 10 reasons for eliminating flags. It also includes numerous “before” and “after” case studies that illustrate how a number of global websites have improved over the past few years.

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Web Globalization Bloopers & Blunders

And how to avoid them...

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Included with the 2018 Web Globalization Report Card.

Secrets of the best global tourism websites

By 2027, the travel and tourism industry will account for 1 of 9 jobs on this planet. And yet too many tourism organizations are under-investing in this growth industry. This report will help tourism organizations, travel companies and design firms make the right choices when taking their websites global.

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 PDF brochure

Think Outside the Country

“John Yunker is the quintessential expert on web and content globalization and Think Outside the Country proves it. Wonderfully engaging and packed with practical guidance on how to thrive in the translation economy.” — Laurel Delaney, president,; author of Exporting: The Definitive Guide to Selling Abroad Profitably

Now available in English and Japanese.

The future of the internet, visualized

A visual representation of the world's country code IDNs (Internationalized Domain Names), this unique poster hangs in the halls and offices of the world's most global organizations.

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The Ultimate Web Globalization Guidebook

Also available in Japanese

A Web Globalization Pioneer

Founded in 2000, Byte Level Research was the first agency devoted to website and content globalization best practices. Over the years we have helped hundreds of companies improve their global content, websites and software through our reports, consulting, speaking and training sessions.


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