From Apple to Microsoft, Audi to Tesla, Amazon to Zara — The 2020 Web Globalization Report Card benchmarks 150 global websites, providing a wealth of hands-on best practices and emerging trends.
Relied on for years by the world's leading brands, this report will help you improve the linguistic reach and cultural effectiveness of your global website.
These are practices that any global website should exhibit, not simply for the benefit of customers and prospects but for the benefit of the organization itself.
Best practices allow organizations to focus their energies where it matters, on local and culturally relevant content and on their current and future customers.
Over the past year, a number of global websites have removed the Taiwan flag from their websites in order to comply with Chinese rules. But there are many other reasons to remove flags from your website and mobile apps.
This report, based on more than a decade of research and consulting, documents 10 reasons for eliminating flags. It also includes numerous “before” and “after” case studies that illustrate how a number of global websites have improved over the past few years.