About us

Our mission

Founded in 2000, Byte Level Research was the first company dedicated to best practices in web and content globalization.

We believe that the Internet should be fully accessible to all people, regardless of where they live or what language they speak.

We pioneered the practice of global gateway design, and we were the first firm to benchmark global websites across all industries, resulting in the widely respected Web Globalization Report Card series. Over the years, we have studied thousands of websites and consulted with the people who manage these sites.

We've learned a thing or two about what makes a global website truly successful and we share this information through reports, benchmark services, speaking engagements, and the popular blog Global by Design.

We manage the publishing imprint Byte Level Books.

And we provide in-house marketing and web team training on web globalization best practices. Please contact us for more information.

Our team

John Yunker

John Yunker


Over the past decade John has helped hundreds of companies and organizations improve their global websites and processes. He also has extensive experience managing globalization on the client side, such as a senior program manager at Microsoft.

He has written a number of landmark reports, including 19 annual editions of The Web Globalization Report Card, Geolocation for Global Success, and Destination: Marketing

He authored the first book devoted to website globalization, Beyond Borders: Web Globalization Strategies as well as the most recent book Think Outside the Country (also available in Japanese).

He has spoken at numerous industry events, including the Unicode Conference, Brand2Global, Internet Retailer, and Localization World. He has a journalism degree from the University of Missouri and an MS from Boston University. He has contributed to numerous publications and media, including UX Magazine and Multilingual Magazine

John is also passionate about animal rights and is author of The Tourist Trail and co-founder of Ashland Creek Press.

Midge Raymond

Midge Raymond

Midge has edited and co-produced every edition of The Web Globalization Report Card. She has more than a decade of experience in writing, editing, and publishing, having worked with such publishing houses as Penguin Putnam, St. Martin's Press, Bantam, and Houghton Mifflin.

She taught communication writing at Boston University, where she earned her master's degree in international communication. An award-winning writer, she writes for both print and web publications.

She is author of the novel My Last Continent, published by Scribner, and the award-winning short story collection Forgetting English.

Our Clients


John Deere
Thomson Reuters

A Web Globalization Pioneer

Founded in 2000, Byte Level Research was the first agency devoted to website and content globalization best practices. Over the years we have helped hundreds of companies improve their global content, websites and software through our reports, consulting, speaking and training sessions.


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