Just because you’ve expanded your website into new markets doesn’t guarantee that users can easily find it. Using real-world examples, this session explains visual and technical solutions to ensure that users discover their local websites quickly and easily. From country codes to geolocation to the visual global gateway, this session will help you improve the findability of your local websites.
Each of the presenters has a unique client-side perspective to share: from the transcreation strategies that global gaming companies like EA and King Games utilize to the methodology for choosing the Spanish variants that companies like Airbnb use, Spotlight on Spanish has you covered. Whether you are a seasoned linguist or a marketing firm, you will have the opportunity to address your specific Spanish-related question, as well as discover questions you haven’t yet thought of.
LavaCon Content Strategy Conference
World Usability Day 2021
November 11, 2021 (virtual event)
June 9-10, 2021
January 27-28, 2021
Translating Europe Forum 2020
November 6, 2020
Reinventing the Translation Industry
June 11-18, 2020
Languages are a means to an end, a journey as well as a destination
Consider Starbucks. In 2003, this aspiring global company supported a mere three languages. Today, it supports 25, which may sound like a lot until you compare it to many other global brands. ...
Apple leads in languages (but only when speaking in tongues)
There is an area where Apple still has a head start on the competition: Voice User Interface (VUI) localization...
Your Website Should Support a Lot More Languages Than You Think It Should
The Internet connects computers, but languages connect people. Fifteen years ago, few websites supported 10 languages. In fact, it was common to believe that your website was "global" at five or six languages. This was understandable, given the simple fact that most Internet users at the time were native-English speakers.
jQuery Foundation Launches Globalize v 1.0
Interest in web globalization has steadily increased in recent years, with the number of languages supported by top global sites such as Google, Facebook and Wikipedia averaging 50, according to Byte Level Research Web Globalization Report Card.
Make your product “translation worthy,” and the world will follow
When a software company asks me if I think its new product will succeed globally, I typically respond by asking: Is your product translation worthy? In other words, are people eager to voluntary translate your app or website into their language?
The next Internet revolution will not be in English
The Internet was designed to be global, but it was not designed to be multilingual. For decades, this limitation was most evident in website and email addresses, which permitted only a small set of Latin characters.
Taking Mobile Global: Tips for Aligning Mobile and Global Web Strategies
With more than 55 million iPads in use around the world and more than 400 million smartphones sold in 2011, companies are increasingly thinking “mobile first” when developing their web and mobile app strategies.
Web design, with the world in mind: a guide to website internationalization
“Yunker notes that Google in particular has always excelled at building scalable products, and part of this has meant designing minimalist interfaces...”
Secrets of Well Traveled Websites
Few industries are more global than the travel industry. Not only must travel and hospitality companies serve customers across a large number of countries and languages, they must do so across a wide range of mobile devices.
“Developing the next languages showed how much power Facebook has when it taps into its own network of users, says John Yunker.”
Star Trek’s universal translator one step closer
“This is definitely a glimpse into the future,” Web globalization expert John Yunker told the Star. “There are plenty of flaws. I wouldn’t base any important business deals on it. But I do think we’re going to be able to communicate on a level we’ve never been able to communicate before.”
Web Start-Ups Search History
"You can never underestimate culture and how that's going to pose challenges," said John Yunker, a consultant at Ashland, Ore.-based Byte Level Research, which helps companies expand abroad. "If Google and Yahoo are struggling in these markets, it should drive home that these are very difficult markets."
We Know Where You Are
With 1.2 billion people around the globe now connected, "the Internet is starting to reflect the world," with its many languages, competing interests and rules and regulations, says John Yunker, president and chief analyst at San Diego consulting firm Byte Level Research LLC. "Those boundaries are coming back," he says, and geolocation is the "air-traffic control" that lets companies route travelers.
Web gurus help retailers find a common language
"If you look at the demographics in the US, you have to plan for working in more than one language if you want to connect," says Mr Yunker. "Even if people are speaking in English, they might still be dreaming in Spanish."
IKEA: Behind the Best Global Retail Web Site
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Multilingual Web Sites Now Competitive Requisite
"The view that it's OK to get by in English has changed, even between business-to-business companies. Companies are starting to use translation as a competitive edge," said John Yunker, co-founder of Byte Level Research LLC in San Diego and author of Beyond Borders: Web Globalization Strategies.
Murdoch's Mission to China
China "is a very cut-throat environment," says John Yunker, president of globalization consultancy Byte Level Research. "It's a tough market to crack. You can't assume you'll be successful in China."
The (insert foreign nationality here) are coming
"U.S. retailers have for many years had the luxury of addressing a very large market that mostly speaks the same language, while European retailers have been doing business in multiple languages on the Internet, including English," Yunker says. "They are well prepared to localize their web sites for the U.S. market."
Why eBay Must Win In China
According to John Yunker, president of Byte Level Research, "by 2006, and perhaps even by the last quarter of this year, non-U.S. revenue will surpass U.S. revenue."
Wi-Fi Service Expands Its Reach
"There are so many layers to how airports work, every airport operates differently,'' said John Yunker, a wireless-technology communications consultant from Escondido, Calif. "The more audiences the airport wants to serve with the network, the more complicated it is to deploy. We're still in the early stages of Wi-Fi deployment."
Wikipedia names best global website of 2021
"Think Outside the Country"" now available in Japanese
Germany Named Best Global Tourism Website
New book helps companies Think Outside the Country
2017 Web Globalization Report Card names top 25 global websites
2016 Web Globalization Report Card names top 25 global websites
Google emerges on top of 2015 Web Globalization Report Card
A Decade of Website Research Highlights Website Language Explosion