The Web Globalization Report Card Library

More than a decade of website globalization research, available for your corporate library.

An all-inclusive collective of web globalization intelligence

Based on customer requests, we are now making our full library of Web Globalization Report Cards available for corporate libraries. In addition, report author John Yunker will provide ongoing consulting services to help your companies make best use of the data and best practices. Every library package is customized to the client and may include a mix of years and consulting time. Please contact us for more information.

The Report Card helps companies answer such questions as:

  • What languages should we support?
  • What are the best mobile—and global—websites that we should be studying?
  • How is our website doing compared with our competitors—and why?
  • How should we manage global and social navigation across country/region websites?
  • What common mistakes are companies making with their global websites?
  • How do we best implement geolocation to improve the global user experience?
  • What emerging trends should we be aware of?
  • And what common mistakes can and should my company avoid?

How companies use the Web Globalization Report Card

  • Competitive Intelligence Learn how competitive websites have evolved over the years -- what languages they've added (or dropped) and how their global content strategy has evolved.
  • Historical Language Trends By taking a long view, you'll learn which languages have become essential for global websites and which languages are still emerging. Also, learn exactly what companies support what languages.
  • Best Practices in Website Globalization Actions speak louder than words. By studying the leading global brands over a time span you'll learn which website globalization practices have become established best practices, as well as what practices are still emerging.

Purchase Details

The Web Globalization Report Card Library
Format: PDF & Excel
License: Enterprise

Contact us for a proposal

Every library is customized to the client's needs and budget. For more information, please email us or call us at +1 (760) 300-3620.

Companies that have purchased the Report Card over the years

Thomson Reuters

Frequently Asked Questions

Who analyzes these websites?

Report author John Yunker reviews every website — and has done so for all 12 editions of the report. No work is outsourced. This historical understanding of each website (combined with one-on-one interviews with many of the executives who manage these global websites) provides valuable and actionable findings and recommendations.

How do you select companies for your list?

We survey a wide swath of global companies across all major industries to provide a well-rounded overview of the state of web globalization. Within each industry, we include the leading companies with a focus on brand leadership. We include more than 30% of the Fortune 100 companies and 80% of the 2015 Interbrand 100 Best Global Brands.

What’s the value of comparing companies across different industries?

Web globalization best practices may emerge in any industry. By keeping a broad focus on all major industries, we are able to point executives to those companies and industries that are doing the best job of presenting themselves to the world. Every company included does have peers by which it can be evaluated. In the end, our goal is to provide a truly global perspective on which companies and industries are the most active and successful in web globalization. Only through casting a wide net do we achieve this goal.

What companies purchase this report?

Many of the companies benchmarked within this report have purchased the report for multiple years. Purchasers include Cisco Systems, Deloitte, Panasonic, FedEx, Philips, The World Bank, and Yahoo! There are companies not included in this report that also use it regularly, such as global consulting and IT firms and various government agencies.

Do companies pay to be included in this report?

Absolutely not. We have never and will never accept money in return for inclusion within the report. Some of our consulting clients over the years have been included in one or more reports and we have used our methodology to help drive positive change within these organizations. That said, we take pride in creating a report that is self-funded and completely independent in focus, content, and findings.

Scoring Methodology

The Report Card analyzes each website according to the following four criteria:

  • Global Reach (Languages): The website supports enough languages to reach a wide global audience. To receive a maximum score, the website must support 47 languages.
  • Global Navigation: Web users can quickly and easily find their localized content, regardless of what language they speak.
  • Global/Mobile Architecture: The website leverages global templates to support global branding while still allowing room for local customization. The website is also accessible via mobile devices, and language parity is maintained with the PC website. Responsive websites and mobile apps are also noted.
  • Localization & Social: The website is relevant to the user's locale and culture and provides functionality on par with the global website. Local-language social media are also supported and well promoted on the local websites.

About the Author

John Yunker

John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with many of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies as well as the newest, Think Outside the Country. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.

The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.

A Web Globalization Pioneer

Founded in 2000, Byte Level Research was the first agency devoted to website and content globalization best practices. Over the years we have helped hundreds of companies improve their global content, websites and software through our reports, consulting, speaking and training sessions.


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