Global Benchmark: Diversified Multinational Company Websites

A global benchmark of enterprise technology websites
In-depth, industry-specific analysis of web globalization best practices and trends


Learn from the best diversified company websites

This report provides a uniquely global website analysis of highly diversified multinational companies. We selected 12 companies that sell a wide range of consumer and business products and services—from GE and Honeywell to 3M and Disney. Our goal was not to include as many companies as possible but to focus on a diverse range of companies and some of the world’s leading brands.

Websites profiled:

  • 3M
  • Caterpillar
  • Disney
  • GE
  • Hitachi
  • Honeywell
  • John Deere
  • Kyocera
  • Philips
  • Siemens
  • Steelcase
  • Volvo Group

Many Brands, Many Geographies
By their very nature, diversified companies are highly complex and decentralized; they manage different brand portfolios in different countries and regions. And they may also market to both businesses and consumers across these geographies. What makes this category worth studying from a global perspective is to understand how companies manage such complexity through their global websites. A few companies, particularly 3M and Philips, have demonstrated how to minimize complexity and, in turn, improve efficiency.

This industry report is based on analysis conducted for the 2013 Web Globalization Report Card, in which we analyzed 150 global websites across 15 industry categories. v

Table of Contents

  • Introduction: Benchmarking Professional Services
  • The Top 25 Global Websites
  • Industry Overview
  • Language Analysis

  • Part I: Industry Rankings and Profiles
  • Website Rankings
    • 3M
    • Caterpillar
    • Hitachi
    • GE
    • Disney
    • Honeywell
    • John Deere
    • Kyocera
    • Philips
    • Siemens
    • Steelcase
    • Volvo Group

  • Part II: How the Websites Were Scored
  • Methodology
    • Global Reach (Languages)
    • Global Navigation
    • Global/Mobile Architecture
    • Localization & Social
    • Methodology FAQ
    • What Do the Scores Mean?
  • Globalization Terminology

Purchase Details

Pages: 65
Exhibits & Visuals: 40
Published: February 2013
Format: PDF
License: Enterprise

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About the Author

John Yunker

John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.

The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.

Think Outside the Country

Founded in 2000, Byte Level Research was the first agency devoted to website and content globalization best practices. Over the years we have helped hundreds of companies improve their global content, websites and software through our reports, consulting, speaking and training sessions.



"Think Outside the Country" is a registered trademark of Byte Level Research.

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