Web Globalization Report Card: Automotive Websites

A global analysis of automotive websites
An in-depth, industry-specific analysis of web globalization best practices and trends


Learn from the best automotive websites

This report provides a uniquely global website analysis of automotive companies. We selected 16 automotive websites.

Websites profiled:

  • Audi
  • BMW
  • Chevrolet
  • Ford
  • Honda
  • Hyundai
  • Lexus
  • Land Rover
  • Mercedes
  • Mini
  • Nissan
  • Subaru
  • Tesla
  • Toyota
  • Volkswagen
  • Volvo Cars

We noted the languages these companies support. We looked for instances of companies supporting and promoting social networks such as Twitter and Facebook in different languages. We studied how these websites direct users to localized websites. And we visited the websites through mobile devices to note whether and how these companies have embraced mobile. We even downloaded a number of mobile apps for both the iPad and iPhone.

This industry report is based on analysis conducted for the 2018 Web Globalization Report Card, in which we analyzed 150 global websites across 15 industry categories.


Table of Contents

  • Web globalization in a world of four billion internet users
  • The top 25 global websites

Part I: Notable Trends & Best Practices

  • China and your website
  • Browsing across borders
  • Why you should support Arabic
  • What to know about India
  • Notable website redesigns
  • The only global gateway icon you should be using
  • The global gateway location: Header or footer?
  • How many websites support Spanish for the US?
  • Cookies are a global problem
  • Social networks and your website
  • Surveys speaking in tongues
  • For more than a billion people, data is a very limited resource
  • Geolocation update
  • The new top-level domain names update
  • How much flexibility is too much flexibility?
  • Country codes update
  • Image localization
  • Web globalization everywhere
  • Machine translation everywhere

Part II: Language Leaders and Trends

  • The average number of languages your website should support
  • Language leaders
  • Website globalization is a journey without end
  • Websites gaining languages
  • Language totals for all websites
  • The 100-language club
  • Most popular languages
  • What are the global languages?

Part III: The Websites and How They Were Scored

  • How websites were selected
  • The websites
  • Scoring methodology
  • Global Reach (Languages)
  • Global Navigation
  • Global/Mobile Architecture
  • Localization & Social
  • Methodology FAQ
  • What do the scores mean?

Part IV: Website Scores
  • All website scores
  • Global navigation leaders
  • Most global companies use country codes
  • Why you should use the globe icon
  • It’s time to stop using flags
  • Geolocation is a proven web localization solution
  • Geolocation
  • Leaders in global consistency

Part V: Website Highlights by Industry

  • Industry leaders
  • Automotive
  • Conclusion
  • Globalization Terminology
  • About the Author

Purchase Details

Pages: 170
Exhibits & Visuals: 100+
Format: PDF
License: Enterprise

Automotive Websites: Web Globalization Report Card
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About the Author

John Yunker

Since 2000, John Yunker has helped hundreds of companies improve their global content, websites and software. He authored the first book devoted to the emerging field of web globalization Beyond Borders, as well as the newest, Think Outside the Country. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He writes the popular web globalization blog Global by Design.

The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.

A Web Globalization Pioneer

Founded in 2000, Byte Level Research was the first agency devoted to website and content globalization best practices. Over the years we have helped hundreds of companies improve their global content, websites and software through our reports, consulting, speaking and training sessions.



"Think Outside the Country" is a registered trademark of John Yunker, Byte Level Research LLC.

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