A global analysis of automotive websites
An in-depth, industry-specific analysis of web globalization best practices and trends
This report provides a uniquely global website analysis of automotive companies. We selected 16 automotive websites.
We noted the languages these companies support. We looked for instances of companies supporting and promoting social networks such as Twitter and Facebook in different languages. We studied how these websites direct users to localized websites. And we visited the websites through mobile devices to note whether and how these companies have embraced mobile. We even downloaded a number of mobile apps for both the iPad and iPhone.
This industry report is based on analysis conducted for the 2018 Web Globalization Report Card, in which we analyzed 150 global websites across 15 industry categories.
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Since 2000, John Yunker has helped hundreds of companies improve their global content, websites and software. He authored the first book devoted to the emerging field of web globalization Beyond Borders, as well as the newest, Think Outside the Country. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He writes the popular web globalization blog Global by Design.
The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.