Based on data from the 2015 Web Globalization Report Card, just over half of all websites are now using geolocation specifically for global navigation purposes. This is up from 25% back in 2010.
This report is intended to provide you with an understanding of geolocation, the vendors, and the scenarios for how it is used as part of successful global gateway strategies. There is no one “perfect” geolocation model. But by the end of this report you’ll learn the major models being used their respective advantages and disadvantages. This information will help your company develop a global gateway strategy that works best for you and your customers.
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John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.