The 2006 Web Globalization Report Card

Improve Your Website By Studying the Best Global Websites

From Apple to GE to Toyota, this valuable report identifies those companies that have developed Web sites that combine global reach with local usability. In all, this report rates the Web sites of 300 companies across 22 industry categories.

More important, this report illustrates the best practices that these top Web sites share so that you can ensure that your company’s Web site will avoid the expensive and time-consuming mistakes made by those that went before.

Questions This Report Will Answer...

We devoted more than 350 hours studying the world's leading Web sites, noting languages and visuals used on every Web site. This information, along with a wealth of historical data, will help you answer questions such as:

• What are the most popular languages on the Internet today?
• Is 15 languages above average or below average for a global Web site?
• What is the most-improved global Web site?
• How many languages do I need to support to communicate with 80% of the world's Internet users?
• What role do visuals play in improving global navigation?
• And what companies are using flags versus maps on their Web sites?
• What Web sites provide the best global navigation?
• What Web sites are more globally consistent?
• And which Web sites provide the best-localized content?

This report, published annually since 2002, answers these questions and many more. You’ll learn exactly which companies are improving at web globalization — and why. Through detailed website profiles, loaded with screen shots, you'll learn which practices to emulate and which to ignore. An entire section is devoted to the top 20 best practices and top 10 emerging trends in web globalization.

Automotive

Audi
Cadillac
BMW
Goodyear
Harley-Davidson
Honda
Hyundai
Lexus
Michelin
Mercedes
Mini
Nissan
Saab
Smart
Toyota
Volkswagen
Volvo

Consumer Electronics

Blackberry (RIM)
Bose
Canon
Creative
JVC
Kenwood
Kodak
Konica Minolta
Nikon
Nintendo
PalmOne
Panasonic
Philips
Pioneer Electronics
Samsung
Sony
Xbox

Consumer Goods

3M
Avon
Black & Decker
Budweiser
Coca-Cola
Colgate
E. J. Gallo
Fuji Film
Gillette
Godiva
KitchenAid
Maytag
Nestle
Procter & Gamble
Whirlpool

Delivery

DHL
Federal Express
UPS

Fashion/Apparel

Cartier
Chanel
Estee Lauder
Guerlain
J Crew
Lands' End
Levi's
Louis Vuitton
L.L. Bean
Polo

Financial

American Express
Citibank
Chubb
Credit Suisse First Boston
E*TRADE
Fidelity
Goldman Sachs
HSBC
ING
Morgan Stanley
Prudential

Internet

Amazon
eBay
Expedia
Google
Hotels.com
Monster
MSN
Salesforce.com
Skype
Weather.com
WebEx
Yahoo!

IT (Software/Hardware)

3Com
Acer
Adobe
AlienWare
AMD
Apple
Avid
BMC Software
Broadcom
Casio
Cisco Systems
Dell
D-Link
eMachines
EMC
Fairchild Semiconductor
Gateway
HP
IBM
Intel
Intuit
Linksys
Macromedia
Maxtor
Microsoft
Netgear
Novell
Oracle
Pitney Bowes
Renesas
SAS
Siebel Systems
Sun
Texas Instruments
Toshiba
Trados
Veritas
Xerox