Mobile By Design cover

Mobile By Design

Strategies for Mobile Globalization

Learn from the best global mobile websites

Developing a successful mobile website for the world is much more challenging than developing a desktop website. You have to set very strict weight limits. You need to also set strict content limits — not everything will make the cut on the mobile website. And you have to invest in languages — the more languages, the more people you will reach.

This report, based on research from The Web Globalization Report Card highlights those websites that successfully balance global reach with lightweight web content. It serves as a call-to-action for developing websites that perform well for all mobile users.


  • Why less is mobile
  • The global mobile divide

  • When going global, think slow
  • Website weight and mobile performance
  • The smartphone divide
  • Responsive vs. adaptive websites
  • Five questions to ask before developing a global/mobile web strategy
  • The leading global mobile websites

  • The leading global mobile websites
  • The number one global mobile website
  • A less-is-more approach to global navigation
  • What you leave off your website is as important as what you keep
  • Thinking 3G in a 4G world

Purchase Details

Pages: 30
Price: $750
Format: PDF
License: Enterprise

Less is Mobile: Strategies in Mobile Globalization

New from Byte Level Books

About the Author

John Yunker

John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.

A Web Globalization Pioneer

Founded in 2000, Byte Level Research was the first agency devoted to website and content globalization best practices. Over the years we have helped hundreds of companies improve their global content, websites and software through our reports, consulting, speaking and training sessions.


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"Think Outside the Country" is a registered trademark of John Yunker, Byte Level Research LLC.

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