Developing a successful mobile website for the world is much more challenging than developing a desktop website. You have to set very strict weight limits. You need to also set strict content limits — not everything will make the cut on the mobile website. And you have to invest in languages — the more languages, the more people you will reach.
This report, based on research from The Web Globalization Report Card highlights those websites that successfully balance global reach with lightweight web content. It serves as a call-to-action for developing websites that perform well for all mobile users.
John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.