The travel industry is at the forefront of web globalization innovation and best practices. Take Booking.com, with support for 41 languages, or Uber, with support for 36 languages, or KLM, with support for 32 languages.
And yet, if you wish to go online and research destinations, tourism websites are not so globally friendly. While the average leading travel website supports 30 languages, the leading tourism websites support just 12 languages, and many support considerably fewer.
The travel and tourism industry is growing at a faster pace than the global economy and by 2027 is projected to account for 1 of 9 jobs on this planet. And yet too many tourism organizations are under-investing in this growth industry. This report will help tourism organizations make the right choices when taking their websites global, or expanding their global reach.
There are three ingredients that go into producing this report:
This report serves two key purposes. First, we call out those websites that have excelled in the practice of web and mobile globalization. It’s important to study and learn from the best, and this report is intended to do just that. The web and marketing teams that contribute to the top 10 websites deserve recognition for being strong advocates for all web users, no matter where they live or what language they speak.
Second, this report identifies best practices and emerging trends to help you avoid repeating common mistakes. It is intended to help you guide your web, marketing, and mobile teams to positive, efficient action.
Web globalization often leaves marketing and web teams with more questions than answers, such as:
Through website profiles, loaded with screen shots, you'll learn which practices to emulate and which to avoid. More than a dozen industries are profiled, with key globalization developments and best practices highlighted with screen shots.
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Contact us regarding onsite web globalization presentations.
Author John Yunker has spoken at organizations and conferences in more than two dozen cities and countries around the world. If you'd him to visit your organization, please let us know.
Absolutely not. We have never and will never accept money in return for inclusion within the report. Some of our consulting clients over the years have been included in one or more reports and they have used our methodology to help drive positive change within these organizations. That said, we take pride in creating a report that is self-funded and completely independent in focus, content, and findings.
Report author John Yunker reviews every website. No work is outsourced. This historical understanding of each website (combined with one-on-one interviews with many of the executives who manage these global websites) provides valuable and actionable findings and recommendations.
The Report Card analyzes each website according to the following four criteria:
Founded in 2000, Byte Level Research was the first firm dedicated exclusively to the art and science of web globalization. We have consulted with hundreds of multinationals and have learned what works and what doesn't work and, just as important, where their websites are headed. This expertise is carried over into the methodology of the Report Card, the first report dedicated to best practices in web globalization.
We conduct a hands-on analysis of the world's leading websites, analyzing how web designs are shared across countries and mobile platforms, noting languages used on every website, studying local content, social media, and navigation. This information, along with nearly a decade of historical data, will help you benchmark your company against competitive and “best of breed” sites such as Google, Facebook, Amazon, and Hotels.com. A combination of quantitative data and practical, hands-on advice make this report an invaluable resource for any company doing business across borders.
Author John Yunker will share key findings from the report and, if your company is included in the report, will share in-depth recommendations. If your website is not included in the report, he will review your website during the call, pointing out best practices and room for improvement. Every phone call is customized to the client's needs and may cover topics such as:
Some clients elect to combine the presentation with onsite training and cross-team meetings. Over the year, John Yunker has presented at dozens of companies across three continents. Please contact us for more information.
Since 2000, John Yunker has helped hundreds of companies improve their global content, websites and software. He authored the first book devoted to the emerging field of web globalization Beyond Borders, as well as the newest, Think Outside the Country. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He writes the popular web globalization blog Global by Design.
The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.