The Globalization of Facebook

In the brief history of web-based applications, none has gone global as quickly and successfully as Facebook. This report provides a uniquely global analysis of Facebook — from how the platform went global so quickly to how companies are currently utilizing the platform to extend their own brands globally.

Readers of this report will learn:

• How Facebook used translation crowdsourcing to go from 2 languages to 70 in two years
• Questions every company should consider before attempting crowdsourcing
• How Facebook's global navigation has evolved as its global reach has expanded
• Why Facebook's social plugins are uniquely suited for global use
• How companies like Starbucks and Samsung are integrating Facebook globally

Table of Contents

• Introduction
• Facebook by the numbers
• Facebook around the world
• A brief history of the globalization of Facebook
• Letting users translate
• Crowdsourcing concerns
• Measuring success
• Facebook’s evolving global gateway
• Navigation missteps
• Support for multilingual users
• Five Facebook lessons
• The “Like” button goes global
• Samsung and Facebook
• Starbucks and Facebook
• Final Thoughts

About the Author

John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.

The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.