Consulting and Training Services

Global Benchmark

Find out how your website stacks up against your competitors and best-of-breed websites such as Google, 3M, and Amazon.

We pioneered the practice of web globalization benchmarking. Over the years, we have evaluated thousands of websites across all major industries. We provide valuable, hands-on recommendations that help companies improve usability, boost traffic to local websites, and save money along the way.

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Training and Seminars

Byte Level Research founder John Yunker has spent the past decade training marketing and IT teams across three continents on a wide range of web globalization best practices. We offer both in-house and remote training for marketing, product, and web development teams.

Popular seminars include:

    Select Country, Select Brand: Using technology and design to create more discoverable local websites
    Just because you’ve expanded your website into new markets doesn’t guarantee that users can easily find it. Using real-world examples, this session explains visual and technical solutions to ensure that users discover their local websites quickly and easily. From country codes to geolocation to the visual global gateway, this session will help you improve the findability of your local websites.

    Think Outside the Country: An introduction to web and software globalization
    Mastering the terminology, tools, concepts, and best practices This seminar is designed for marketers, copywriters, designers, and developers – anyone who understands the importance of web and software globalization but is unsure about terminology, best practices, workflows, and vendors. Participants will leave this seminar with a solid foundation in globalization, knowing how to better work with developers and vendors.

    Benchmarking Global Websites
    An interactive analysis of the leading global websites, and why – and how to benchmark your own website This seminar will help marketing and advertising executives to identify web globalization best practices – and benchmark their own websites. Participants are invited to suggest their own websites for in-class review.

    Secrets of the Best Global Websites
    This seminar will teach you how web globalization works – the terminology, the tools, and the workflows. You’ll also learn, through numerous real-world examples, what companies do the best job at web globalization – and why.

    Translating the Translation Industry: An introduction to terminology, tools, processes, and vendor selection
    This seminar is designed for marketers, copywriters, designers, developers, and testers – anyone who understands the importance of web globalization but is unsure about best practices, workflows, and vendors.

    Global Summits
    John Yunker has participated in global summits for Fortune 100 companies in several countries. Each engagement is customized to the client's requirements and may include keynote presentations, training, and benchmark presentations. For more information, please contact us.

Geolocation Strategy

We have spent the past decade studying the uses of geolocation to help improve usability and global navigation. If your company wishes to use geolocation, we will provide a detailed recommendation to help you avoid making common mistakes -- and also to help you track user intent. Included is the new report Geolocation for Global Success.

Domain Consulting Services

From country codes (ccTLDs) to the new wave of gTLDs, John Yunker has extensive experience helping companies develop global domain strategies that improve search engine rankings, usability, and marketing success.

Vendor Selection

There are hundreds of globalization services and software vendors around the world, and they don't all provide the best fit for your company's needs and budget. We have worked in the localization industry for more than half a decade. We know all the players, their clients, and their histories. More important, we are completely objective. We offer advice that is completely focused on helping companies make the most of their budgets while staying ahead of the competition.


Past clients include:

Please contact us for more information or a detailed proposal.

A Web Globalization Pioneer

Founded in 2000, Byte Level Research was the first agency devoted to website and content globalization best practices. Over the years we have helped hundreds of companies improve their global content, websites and software through our reports, consulting, speaking and training sessions.


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