2021 Web Globalization Best Practices & Emerging Trends

For more than a decade, the Web Globalization Report Card has included a section in which we documented established best practices and emerging trends. As this section has grown over the years, it has proven quite popular with marketing, design, product, and development teams — which is why we felt a stand-alone report would make it far more accessible to far more people.

Parts I through IV include well-established best practices, organized according to the four major categories used for benchmarking in the Web Globalization Report Card. These are practices that any global website should exhibit, not simply for the benefit of customers and prospects but for the benefit of the organization itself. To efficiently expand a website or application globally, one must develop templates and processes that balance scalability with regional and local flexibility. Best practices allow organizations to focus their energies where it matters, on local and culturally relevant content and on their current and future customers.

Part V includes a diverse range of new and emerging trends that we’ve noted over the past few years, trends that could become best practices over time. At a minimum, they will provide insights into where a number websites and their companies are headed.

Contents

• A guide to building world-ready and locally successful websites
• Part I: Best Practices in Global Reach
• Part II: Best Practices in Global Architecture
• Part III: Best Practices in Global Navigation
• Part IV: Best Practices in Localization
• Part V: Emerging & Notable Trends

About the Author

John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.