200 global websites—from Amazon to Volvo—the leaders, the laggards and best practices
Want multiple reports and underlying data? We now offer the Web Globalization Report Card library
From Apple to GE to Toyota, this valuable report identifies those companies that have developed Web sites that combine global reach with local usability. In all, this report rates the Web sites of 300 companies across 22 industry categories.
More important, this report illustrates the best practices that these top Web sites share so that you can ensure that your companys Web site will avoid the expensive and time-consuming mistakes made by those that went before.
Our research also found that most Web sites still leave a great deal of room for improvement. While the top score was 97 out of 100, the median score was just 55. Some of the underachieving Web sites also happen to be some of the most visible brands in America and around the world:
You’ll learn exactly which companies are improving at web globalization — and why. Through detailed website profiles, loaded with screen shots, you'll learn which practices to emulate and which to ignore. An entire section is devoted to the top 20 best practices and top 10 emerging trends in web globalization.
Contact us if you would like to purchase this report or the entire Web Globalization Report Card library.
Companies that have purchased the Report Card over the years include: 3M, Abbott Labs, AOL, Cargill, Cummins, Deloitte, Euro RSCG, Monster, LexisNexis, Lionbridge, Philips, Seagate, Sun, Symantec, Toshiba, The World Bank, Yahoo!, and many more.
Black & Decker
E. J. Gallo
Procter & Gamble
Credit Suisse First Boston
Briggs & Stratton
Deloitte Touche Tohmatsu
Ernst & Young
Jones, Day, Reavis & Pogue
Carnival Cruise Lines
Dollar Rent A Car
InterContinental Hotels Group
John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.
The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.