The 2005 Web Globalization Report Card

200 global websites—from Amazon to Volvo—the leaders, the laggards and best practices

Discover the Leaders in Web Globalization

From Apple to GE to Toyota, this valuable report identifies those companies that have developed Web sites that combine global reach with local usability. In all, this report rates the Web sites of 300 companies across 22 industry categories.

More important, this report illustrates the best practices that these top Web sites share so that you can ensure that your company’s Web site will avoid the expensive and time-consuming mistakes made by those that went before.

Identify Underachieving Web Sites

Our research also found that most Web sites still leave a great deal of room for improvement. While the top score was 97 out of 100, the median score was just 55. Some of the underachieving Web sites also happen to be some of the most visible brands in America and around the world:

  • Budweiser
  • Disney
  • L.L. Bean
  • Monsanto
  • Nike
  • Qualcomm
  • Wal-Mart

You’ll learn exactly which companies are improving at web globalization — and why. Through detailed website profiles, loaded with screen shots, you'll learn which practices to emulate and which to ignore. An entire section is devoted to the top 20 best practices and top 10 emerging trends in web globalization.

The 2016 Report Card is now available

Purchase Details

The 2005 Web Globalization Report Card

Contact us if you would like to purchase this report or the entire Web Globalization Report Card library.

Companies that have purchased the Report Card over the years include: 3M, Abbott Labs, AOL, Cargill, Cummins, Deloitte, Euro RSCG, Monster, LexisNexis, Lionbridge, Philips, Seagate, Sun, Symantec, Toshiba, The World Bank, Yahoo!, and many more.


New from Byte Level Books

Table of Contents

Part I: The 300 Web Sites and How They Were Scored


Part II: The Best Global Web Sites


Part III: Key Findings and Trends


Part IV: Industry Profiles

Return to Top

Websites Included

Automotive

Audi
Cadillac
BMW
Goodyear
Harley-Davidson
Honda
Hyundai
Lexus
Michelin
Mercedes
Mini
Nissan
Saab
Smart
Toyota
Volkswagen
Volvo

Consumer Electronics

Blackberry (RIM)
Bose
Canon
Creative
JVC
Kenwood
Kodak
Konica Minolta
Nikon
Nintendo
PalmOne
Panasonic
Philips
Pioneer Electronics
Samsung
Sony
Xbox

Consumer Goods

3M
Avon
Black & Decker
Budweiser
Coca-Cola
Colgate
E. J. Gallo
Fuji Film
Gillette
Godiva
KitchenAid
Maytag
Nestle
Procter & Gamble
Whirlpool

Delivery

DHL
Federal Express
UPS

Fashion/Apparel

Cartier
Chanel
Estee Lauder
Guerlain
J Crew
Lands' End
Levi's
Louis Vuitton
L.L. Bean
Polo

Financial

American Express
Citibank
Chubb
Credit Suisse First Boston
E*TRADE
Fidelity
Goldman Sachs
HSBC
ING
Morgan Stanley
Prudential

Internet

Amazon
eBay
Expedia
Google
Hotels.com
Monster
MSN
Salesforce.com
Skype
Weather.com
WebEx
Yahoo!

IT (Software/Hardware)

3Com
Acer
Adobe
AlienWare
AMD
Apple
Avid
BMC Software
Broadcom
Casio
Cisco Systems
Dell
D-Link
eMachines
EMC
Fairchild Semiconductor
Gateway
HP
IBM
Intel
Intuit
Linksys
Macromedia
Maxtor
Microsoft
Netgear
Novell
Oracle
Pitney Bowes
Renesas
SAS
Siebel Systems
Sun
Texas Instruments
Toshiba
Trados
Veritas
Xerox

Manufacturing

Briggs & Stratton
Dow Corning
GE
John Deere
Pall

Media/Entertainment

BBC
CNN
Disney
ESPN
MGM

Medical/Pharma

Amgen
Aventis
Bayer
Becton Dickinson
Boston Scientific
Dade Behring
Eli Lilly
Genzyme
Guidant
Medtronic
Merck
Monsanto
Novartis
Wyeth

Professional Services

Bearing Point
Bechtel
Capgemini
Clifford Chance
Deloitte Touche Tohmatsu
Ernst & Young
Jones, Day, Reavis & Pogue
KPMG
Manpower
PricewaterhouseCoopers

Retail

Ikea
Krispy Kreme
McDonald's
Starbucks
Subway
Wal-Mart

Sports/Sporting Goods

Adidas
Callaway
Columbia
Saucony
Mizuno
NBA
New Balance
NFL
Nike
Patagonia
Ping Golf
Reebok

Telecoms

Alcatel
Ericsson
LG
Lucent
Motorola
Nokia
Nortel Networks
Qualcomm
Siemens
Telefonica
Vodafone

Travel/Hospitality

Accor Hotels
American Airlines
British Airways
Carnival Cruise Lines
Dollar Rent A Car
Four Seasons
Hertz
InterContinental Hotels Group
Le Meridien
Marriott
Northwest Airlines
Omni Hotels
Radisson
United Airlines

About the Author

John Yunker

John Yunker has helped a wide range of Fortune 500 companies improve their global websites and application. He has experience consulting with some of the world's largest companies and has also worked as senior program manager at Microsoft. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John speaks at numerous industry events, including Localization World, Internet Retailer, and the Unicode Conference and has been quoted on global topics in publications including The Wall Street Journal and The New York Times. He is also editor of the popular web globalization blog Global by Design.

The Web Globalization Report Card is a copyright of Byte Level Research LLC. Trademark pending.

Think Outside the Country

Founded in 2000, Byte Level Research was the first agency devoted to website and content globalization best practices. Over the years we have helped hundreds of companies improve their global content, websites and software through our reports, consulting, speaking and training sessions.



"Think Outside the Country" is a registered trademark of Byte Level Research.

New from Byte Level Books

Questions?

Email John Yunker


Connect



Subscribe